Sugar Fit
sugar.fit is an Indian health-tech company offering personalised diabetes care and reversal programmes. To kick off the new year, the team launched a limited-time New-Year campaign to promote their 12-month Diabetes Reversal Plan The campaign needed to generate revenue and awareness in a competitive wellness market. I had to design assets that communicated urgency of huge offers, while staying on brand.
Approach
Concept & Messaging: The slogan “Beat Diabetes” was used as the rallying cry. A digital timer on the hero card emphasised the countdown to the end of the sale.
Visual Design: I designed a suite of mobile screens, banners and social posts. Rich gradients and glowing marquee lettering were inspired by festive New-Year lights, while the interface colours tied back to sugar.fit’s brand. An energetic image of the brands ambassador (Sachin Tendulkar) lent a motivating touch for the users without dominating the design.
Tools & Workflow: Ideation was done with wholeteam while me leading the pact for moodboards, copywriting, and layouts in Figma/Photoshop. AI tools like Midjourney and ChatGPT made the process quicker. These tools allowed rapid iteration of concepts before finalising assets.
Impact & Growth
The sale campaign drove sign-ups for sugar.fit’s 12-month programme. The company’s marketing team reported 3.5cr in revenue which was 3 times higher the target set for the whole campaign. “Beat Diabetes” slogan continues to be used for future seasonal campaigns.
