Swiggy
I worked on the food page journey created for third-party promotional campaigns, adapting brand assets into an end-to-end experience within the Swiggy app.
Approach
Each brand came with its own campaign assets, objectives, and expectations. My role involved understanding what the brand wanted to communicate and working with them to shape a visual journey that also fit the food page experience. This required frequent collaboration, thoughtful discussions, and a shared effort to find the right design solution.
At times, repeated feedback and differing opinions made it tempting to simply follow the brand’s requests. What kept me moving forward was the belief that design should solve problems rather than become one. I continued to explain the reasoning behind my recommendations and work with the brand to find a direction that supported its campaign.
Impact & Growth
The process helped bring brand campaigns into the food page as more considered visual journeys, rather than a collection of disconnected assets. It also strengthened my ability to balance brand objectives with the needs of the platform and its users, and reinforced my belief in design as a way to find practical solutions through collaboration.
