Swiggy
One of my favourite areas of work was creating third-party promotional creatives for Swiggy’s post-order screens. These included static strips, M×N banners, immersive banners, and static or animated half-card overlays.
Approach
The half-card format brought a different challenge. It was a new asset type when I began working on it, so I developed guidelines to help brands understand how to design for the format. I worked with them to define how much visual content and copy could be included, ensuring each creative communicated the campaign clearly without compromising the user experience. Gaining alignment often took time and required me to explain the format’s limitations and possibilities in detail.
Impact & Growth
The process helped establish a clearer way for brands to create and adapt assets for Swiggy’s post-order experience. Even when discussions and approvals took several rounds, seeing a campaign retain its identity while meeting our guidelines made the work especially rewarding. The half-card guidelines also gave brands a better understanding of how to use the format effectively and create promotional experiences that felt engaging without overwhelming users.
