Swiggy
I created in-app food page assets for campaigns including Swiggy’s Big Birthday Bash, Father’s Day, Friendship Day, Independence Day, Onam, Shravan, and other BAU campaigns.
Approach
Independence Day was the most challenging campaign. We received the brief two weeks before launch and developed the required assets through brainstorming and collaboration, including a Lottie animation concept that was approved.
On the delivery day, the requirements changed, so we had to rethink the animation concept and recreate the assets within two to three hours. With the campaign’s launch date fixed, postponing delivery wasn’t an option.
I brought the team together, arranged additional support, and involved my manager in the working session. We quickly aligned on the new direction, divided the work, and focused on completing the revised assets to meet the deadline.
Impact & Growth
We delivered the new assets on time, allowing the campaign to go live as scheduled. The campaign received strong appreciation, and user footfall increased by 45%. This experience also demonstrated my ability to lead under pressure, coordinate cross-functional support, and deliver quality creative work within a tight turnaround.
