Swiggy
I worked on gamified promotions for third-party campaigns within the Swiggy app, including a Pet Day experience and an interactive campaign for the Telugu-language version of Traitors. I also designed the user interface for an NSO (Non-Swiggy Operations) initiative that helped college freshers discover products recommended by senior students.
Approach
The Pet Day campaign was my first project of this kind. It introduced me to a new style of design and asset creation, so I took on the challenge and learned through the process. The final experience was a good first attempt, and it gave me useful insights that I applied to later projects.
Building on that experience, I worked on the Traitors campaign, where users had to identify a “traitor” ingredient hidden among the correct ingredients for a dish. I designed the full game experience in collaboration with my manager, with a focus on making the concept clear, engaging, and easy to play.
Impact & Growth
The Traitors game went live in the Telugu-speaking region. The final experience was well received, with strong visual design and engaging gameplay.
The NSO initiative also gained significant attention. Students created reels about it, and the idea received appreciation both internally and from the students who used it. These projects helped me build experience across different kinds of interactive design—from promotional games to student-focused product experiences.
